BRAND IDENTITY

Moto Cucina Enoteca

Brand identity for an upscale Italian restaurant.

Moto was a chic Italian restaurant in downtown Nashville, known for its inventive small plates, industrial-chic atmosphere, and award-winning wine list. The problem? Guests weren't seeing the full picture.

I worked with the culinary team and CEO to refresh the restaurant's identity through redesigned menus, environmental graphics, and food photography. The goal was to better showcase what made Moto special, create a more cohesive dining experience, and ultimately drive sales.

Brand Strategy / Brand Identity / Photography / Design Assets

Moto_Template6Header copy 4.jpg
Moto_Template6Artboard 10 copy 3.jpg
Moto_Template6Artboard 9 copy.jpg
Moto_Template6Artboard 10 copy 5.jpg
Originally, the menu was divided into multiple sections and blocks, making it difficult for a guest to navigate, know what healthy options were available, and find the small bites/appetizers section. With the menu at the heart of the matter, I starte
Incorporating smart and effective environmental design, highlighting the many award-wining dishes available as well as wine list offerings aided in the excitement of the brand refresh. I created a series of check presenters, restroom communication, a
Untitled-3MENU2 copy 4.jpg
Moto_Template6Artboard 1 copy 53.jpg
Untitled-3Artboard 1 copy 2.jpg

IMPACT

20% sales increase

During the initial 90 days of launch, sales increased by 20% while staff and concierge saw a 30% increase in tips.

Director of Marketing: Rachael Schendel
Chef du Cusine: Brendan Chavannes
Director of Operations: Gregg McDermott

Artboard 1 copy 21.jpg
Previous

Tractor Supply Company
Next

Rolling Rock