BRAND IDENTITY
Notre Dame High School
THE PROJECT:
Building a cohesive brand identity for an all-girls school with more than 90 years of history.
THE CHALLENGE:
Notre Dame High School had more than 90 years of history, a strong sense of community and a story worth telling. But years of inconsistent branding and disconnected communications had left the school without a cohesive visual identity.
As Director of Marketing & Communications, I worked to bring consistency and personality to the school's brand. I established brand guidelines, developed templates and created a unified visual approach across admissions campaigns, social media, publications, fundraising, events and campus signage.
The goal wasn't to change what made Notre Dame special. It was to make the school more recognizable, strengthen its connection with families and alumnae, and create a brand that could carry its story forward.
Brand Strategy / Brand Identity / Art Direction / Campaign Design / Editorial Design / Event Design / Promotional Design / Apparel Design
BUILDING THE BRAND
Find the thread. Build from there.
Notre Dame already had a strong mission, decades of history and a recognizable crest. What it didn't have was a clear visual system connecting one piece to the next.
So I audited the creative that had accumulated over the years, looking for what felt distinctly Notre Dame, what people naturally responded to and what was worth carrying forward.
From there, I developed a foundation built around bold typography, expressive student photography and a signature blue palette.
The goal wasn't to start over. It was to find brand equity and build from there.
PUTTING IT TO WORK
Unmistakably Notre Dame.
Building the brand was only half the job. I also had to make it work for the people using it.
I worked across departments to build an understanding of why consistency mattered, then created a flexible system of brand assets, organized templates and tools they could actually use.
The goal wasn't to make everything look the same. It was to give people room to create while making sure everything still felt like Notre Dame.
Admissions could be energetic. Alumnae could feel warm and timeless. Student life could be spontaneous and joyful. Different voices. One recognizable brand.
ADMISSIONS
Step Right Up and See All You’re Meant to Be.
Admissions created a new recruitment theme each year. This time, the direction was circus, but not carnival.
I developed the creative direction by pulling from the whimsy of Wonderland, the glamour of The Life of a Showgirl and the spectacle of The Greatest Showman to create a world that felt theatrical, playful and full of possibility.
The campaign came to life across the admissions brochure, events, social, digital content, signage and recruitment materials.
IMPACT
A clearer, stronger Notre Dame.
One piece didn't change the brand. Hundreds of consistent, intentional actions did. Every social post, publication, event and campaign built on the one before it, making Notre Dame easier to recognize and more familiar over time.
The results started to show. Instagram generated 500K+ views during fall 2025, an Open House reel reached 85K+ views, and the incoming class was the largest in more than a decade. Event participation and fundraising grew, too.
In a city where families have countless schools to choose from, being recognized matters. It gives Notre Dame a chance to be remembered, considered, and ultimately chosen.
