E-COMMERCE DESIGN
Pfister & Kwikset
THE PROJECT:
Creating digital retail experiences for two leading home hardware brands.
THE CHALLENGE:
Pfister and Kwikset are two established home hardware brands within the ASSA ABLOY portfolio, each with its own visual identity, product innovations and customer base.
As a Digital Designer, I developed e-commerce content that translated technical product features into clear, compelling visuals. From smart lock technology to faucet finishes and functionality, the challenge was helping customers understand the products and feel confident in their purchasing decisions.
The work spanned enhanced product content, image galleries and branded storefronts across Amazon, Home Depot, Lowe's, Menards and other major retailers, balancing each brand's identity with the unique requirements of each platform.
E-Commerce Design / Digital Design / Product Storytelling / Brand Design
01 / PFISTER
Beyond the Finish.
A faucet is more than a beautiful finish. It's how it functions, how it fits into a space and how it makes everyday life easier.
From kitchen and culinary faucets to widespread bathroom faucets and showerheads, every product had its own features, technology and installation requirements. Before designing anything, I had to understand what made each product different and what customers needed to know to make a decision.
From there, I turned technical information into clear visual stories. Product features became diagrams, callouts, comparisons and lifestyle moments designed to make complex information easier to understand at a glance.
02 / KWIKSET
Unlocking Clarity.
Choosing the right lock should be simple, but there's more to consider than just style and finish. Across traditional deadbolts, handlesets, passage and privacy levers, dummy hardware and smart locks, I developed visual content that made product differences, functionality and installation easier to understand.
From helping homeowners choose the right hardware to showing contractors exactly what's included in the box, the goal was to give both retail and wholesale customers the information they needed to purchase with confidence.
THE TAKEAWAY
Making the Complex Feel Simple.
Good e-commerce design isn't just about making something look beautiful. It's about understanding what customers need to know and finding the clearest way to communicate it.
Across Kwikset and Pfister, the products, technologies and retail platforms varied, but the creative challenge remained the same: turn complex information into intuitive visual experiences that help customers make more informed decisions.